Sony PlayStation has launched the following instalment of its international marketing campaign, bringing to gentle the emotive nature of its gaming subscription service, PlayStation Now.
Adam & Eve/DDB’s third piece of labor for the model since winning its global advertising account earlier this yr, “Really feel the facility of Professional”, is ready in a world left desolate and submerged in water.
An enormous clock ticks backwards because the mass of water retreats, leaving buildings and autos unscathed.
Water flows upwards to an house advanced, revealing the supply of the stream to be a tear rolling down a person’s cheek as he performs Dying Stranding on the PS4 Professional.
The work was created by Darren Beresford and Richard Gayton, and directed by Frederic Planchon via Academy. The media company is MediaCom.
“Taking part in nice video games has the flexibility to immerse you in highly effective tales that transfer you in surprising methods,” Mary Yee, vice-president of selling at PlayStation, stated.
“When gamers dive right into a sport on PS4 Professional, they’re met with breathtakingly detailed experiences, eliciting a deep reference to the characters and story. ‘Really feel the facility of Professional’ is a faithful love letter to these revered moments from a few of our most cherished video games.”
PlayStation kicked off its international marketing campaign last month with a movie that includes characters from the console’s hottest video games falling from the sky and into gamers’ properties, whereas a second advert, “It’s time to play“, was launched earlier this week.
The model can also be set to stage an immersive experience to mark the launch of Dying Stranding, which will likely be operating this weekend (Eight-10 November) at Camden Stables Market.